Large Scale Influencing Approaches
Influencing with ethics, empathy and effective results – Influencing social media: campaigns and communications – Dealing with social and societal differences: opposition and conflict – Illicit influence in public processes: e.g. Fake news in voting processes – Leading social commitment and change – Sustainable community development
Learning objectives: After participation in this module, the student is able to
- Construct an effective communication process,
- Analyse potential opposition and conflict lines,
- Describe and analyse illicit expression of opposition,
- Compose and organise acceptable and accepted change processes,
- Propose concepts for sustainable development.
Duration and Course points : 30 hours – 3 ECTS
Your Professors
Prof. Mary Mayenfisch
Prof. Chris Altmikus