Large Scale Influencing Approaches

Large Scale Influencing Approaches

Influencing with ethics, empathy and effective results – Influencing social media: campaigns and communications – Dealing with social and societal differences: opposition and conflict – Illicit influence in public processes: e.g. Fake news in voting processes – Leading social commitment and change – Sustainable community development

Learning objectives: After participation in this module, the student is able to

• Construct an effective communication process,
• Analyse potential opposition and conflict lines,
• Describe and analyse illicit expression of opposition,
• Compose and organise acceptable and accepted change processes,
• Propose concepts for sustainable development.

Duration and Course points : 30 hours – 3 ECTS

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